On-Page SEO & Technical Fixes

Our 6-Step Process

.1. Comprehensive SEO Audit

We begin with a full site crawl using tools like Screaming Frog, SEMrush, and Google Search Console. This audit uncovers:

• Broken links, 404 errors, and redirect chains
  
• Missing or duplicate title tags and meta descriptions
  
• Slow page speed and Core Web Vitals issues
  
• Crawl-blocking in robots.txt or noindex tags
  
• Mobile-usability problems and accessibility errors
  

You receive a prioritized Audit Report, scored by impact and effort, so you know exactly where to focus.

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2. Keyword Mapping & Content Gap Analysis

Using your existing keyword research, we map high-value local terms (“Long Island SEO services,” “NYC Google Business optimization,” etc.) to appropriate pages. We also analyze top competitors to identify content gaps—topics they rank for that you don’t yet cover. This ensures your site speaks directly to what prospects are searching for.

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3. On-Page Element Optimization

For each page, we implement:

• Title Tags & Meta Descriptions: Crafted to include target keywords and incentive-based copy (e.g., “Local SEO Services in Plainview | Footprint Flare”).
  
• Header Structure (H1–H3): Clear hierarchy using keywords naturally in subheads.
  
• Body Content Enhancements: We refine or expand existing copy—adding LSI terms, data points, and local references (“serving Oyster Bay, Patchogue, and beyond”).
  
• Image Optimization: Filename, alt text, and compression for fast load times and accessibility.
  
• Internal Linking: Strategic cross-links to guide users (and crawlers) to deeper content and conversion pages.
  

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4. Technical Fixes & Performance Tuning

A fast, reliable site is non-negotiable. We implement:

• Caching & Minification: WP Rocket or LiteSpeed Cache to combine and minify CSS/JS.
  
• Lazy Loading & CDN: Defer offscreen images and serve assets via Cloudflare or Hostinger CDN.
  
• Schema & Structured Data: Add LocalBusiness, BreadcrumbList, FAQ, and Article markup to earn rich snippets in search results.
  
• XML Sitemap & Robots.txt: Ensure your sitemap is up-to-date and your robots.txt file isn’t blocking important pages.
  
• HTTPS & Security Headers: Verify SSL across all pages and implement HSTS, X-Frame-Options, and Content-Security-Policy headers.
  

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5. Authority-Building Content Strategy

Beyond fixing existing pages, we craft a blog roadmap for ongoing authority:

• Topic Clusters: Pillar articles on “Local SEO Guide for Long Island Businesses,” with supporting posts on “Optimizing Your Google Business Profile” and “Choosing Local Keywords.”
  
• Publishing Cadence: Recommend 1–2 posts per month, each at least 1000 words with internal/external links, on-page optimization, and schema.
  
• Promotion & Backlinks: We’ll coach you on outreach tactics to earn mentions on local business associations, niche directories, and industry blogs.
  

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6. Local Citations & NAP Consistency

For brick-and-mortar or service-area businesses, local signals are critical. We:

• Audit your Name, Address, Phone (NAP) across top directories (Yelp, MapLabs, GMB, Apple Maps).
  
• Submit corrections and new listings in high-authority local directories (Yellow Pages, Foursquare, Chamber of Commerce).
  
• Embed LocalBusiness schema on your site footer or contact page for added trust.